Over the past few weeks, Vana has been at the center of two major milestones, the initial launch of the Vana App and a one-of-a-kind in-person activation at Korea Blockchain Week (KBW 2025). Both events showcased how Vana is redefining what it means to own and interact with your data, marking a significant moment for user empowerment in the evolving Web3 ecosystem.
Bringing Data to Life at KBW 2025
During Korea Blockchain Week, Vana hosted an immersive brand experience called “What Flavor Is Your Data?” at Thweet, a whiskey bar known for its fusion of top-shelf whiskey and artisanal ice cream. For one day, Thweet was completely transformed into a Vana-centric environment, complete with a photobooth, an app experience station, and a tasting bar serving alcoholic ice cream paired with custom Lavuvu collectibles.
Guests were invited to download the Vana App and run the “What’s Your Flavor” Vibe App, syncing their Spotify listening history to generate a unique personality profile based on their data. The app used this information to align each person’s musical habits with a distinct personality type, then matched them to a corresponding ice cream flavor and Lavuvu figure.
Data, Ice Cream, and Connection
The event embodied what Vana stands for: taking control & experiencing your own data in new ways. By turning something abstract, like Spotify listening history, into a playful, real-world experience, Vana created a powerful moment of connection between people and their data.
The activation drew approximately 400 participants over the course of the event, with thousands more engaging online as attendees shared photos, ice cream pairings, and screenshots of their results across social platforms. Between the KBW activation and the broader Vana App launch, the Vana App saw over 40,000 new wallets connected, a milestone that signals growing interest in a user-owned data ecosystem where individuals, not platforms, hold the keys.
The Vana App: A New Era of Data Ownership
At the heart of the activation was the Vana App, a first-of-its-kind mobile ecosystem that gives users full visibility and control over their data. The app allows individuals to connect data from across platforms, from Spotify to Instagram to LinkedIn, and transform that data into a personal, programmable asset.
With Vana, users can generate their VIBE, a kind of digital fingerprint representing who they are across the web, and begin participating in DataDAOs / Data Collectives, or community-owned datasets that power collective value creation. These data-driven personalization tools enable users to see their online behaviors and patterns in creative, human ways while keeping data ownership and decentralized storage at the core.
This represents a fundamental shift in the way data and identity are handled. Instead of being extracted and sold by large platforms, Vana App users participate directly in the value their data creates, contributing to AI training data and other innovations while maintaining privacy and control. It’s the blueprint for the future of a truly user-owned data ecosystem.
Experience the App Yourself
For those who haven’t tried it yet, getting started with the Vana App is simple:
- Download the app from your preferred app store.
- Create an account using your email, phone number, or connect an existing wallet like MetaMask, WalletConnect, or Rainbow.
- Receive an invite code from someone already using the app or join the waitlist.
- Connect your data sources such as Spotify, Instagram, and LinkedIn.
- Start earning Vana XP and exploring Vibe App experiences in the “Apps” tab.
Each step brings you closer to understanding your digital identity, not as a static profile, but as a living reflection of your online self.
Vibe Apps: Turning Data Into Play
Vana’s ecosystem extends beyond the core app through Vibe Apps, interactive companion experiences that bring data to life. These apps reimagine personal data as a creative medium, turning playlists, captions, and browsing patterns into insights and discoveries that are both fun and meaningful.
Whether it’s a personality-based vibe visualization or a social challenge like “What Flavor Is Your Data?”, Vibe Apps show what’s possible when data-driven personalization meets ownership and creativity. They bridge the gap between utility and play, giving users new ways to explore, express, and connect, all while keeping their data secure in decentralized storage.
What Flavor Is Your Data?
At KBW 2025, Vana’s “What Flavor Is Your Data?” campaign turned heads and delighted taste buds. Hundreds of attendees stopped by the Vana activation to discover which ice cream flavor reflected their Spotify listening habits. Each visitor’s listening data became a story, a mirror of their personality that was brought to life through custom ice cream flavors and collectible figures.
Couldn’t make it to Korea Blockchain Week? You can still experience “What Flavor Is Your Data?” inside the Vana App today. Connect your Spotify, discover your unique vibe, and share your flavor match on social media to earn bonus XP. (for limited time)
👉 Try the Vana App and What Flavor Is Your Data →
The Future of Data Is Personal
As the ecosystem grows, it’s clear that this is more than just an app launch, it’s the foundation of a movement. By helping people connect their data, visualize their digital identity, and contribute to Data Collectives, Vana is building a world where data is no longer hidden or exploited, it’s expressive, valuable, and truly yours.
The success of the Vana App and its debut at KBW 2025 marks the beginning of this shift. For users, creators, and brands alike, it’s a sign that the era of user-owned data is not just coming, it’s already here.
